volunteers opening food boxes

Here’s a controversial statement…

True joy often comes from what we give, not what we receive.

But here’s the thing about generosity—it’s not just about the holidays, and it’s not just about writing a check. When we incorporate a “give back factor” into our daily lives and our business, we unlock something powerful. We start building a life and a business that’s for people, not just for profit.

Why Generosity Matters šŸŽ„

When we focus on what we can give, our mindset shifts. We stop seeing ourselves as the center of the story and start focusing on the people and causes that are near to our hearts. Generosity doesn’t just make us feel good; it actually reshapes our goals and priorities. Suddenly, it’s not about what we can accumulate but about what we can contribute.

Giving has a way of opening our hearts and, honestly, freeing us from the grip of greed. It reminds us that there’s more to our work than hitting the next milestone or increasing the bottom line. 

We’re here to make an impact, to bring hope, and to make someone’s life a little better.

How Giving Back Inspires Our Why šŸŽ

Incorporating generosity into our business isn’t just a nice bonus—it’s essential. When we align our work with a greater purpose, it changes the way we show up every day. We’re no longer just going through the motions. Instead, we’re driven by a mission that’s bigger than ourselves.

Think about it: What if every deal you closed, every product you sold, or every client you served also meant making a positive impact in someone else’s life? Suddenly, there’s a deeper ā€œwhyā€ fueling everything you do.

Generosity in business can take many forms:

  • Donating a portion of profits to a meaningful cause.
  • Providing free or discounted services to nonprofits or organizations that align with your values.
  • Creating opportunities for your team to volunteer or support causes they’re passionate about.

We do all three.

Whatever it looks like, a ā€œgive back factorā€ breathes life into your work, reminding you that your business isn’t just about success—it’s about significance.

Finding Your Give-Back Factor šŸŽÆ

You don’t have to start big. In fact, sometimes the simplest gestures make the biggest difference. Here are a few questions to help you identify what your give-back factor might look like:

  1. What breaks your heart? Think about organizations, communities, or issues that resonate with you personally.
  2. How can your business uniquely contribute? Maybe it’s through financial support, offering your skills to help, or donating a portion of your time and expertise.
  3. What would bring your team together around a shared purpose? Involving your team in the give-back process can inspire a culture of generosity within your company. It’s amazing what happens when everyone is rallying around a common mission.

The Real Gift šŸŽ

Here’s the thing: Generosity is contagious.

When we give with an open heart, we create a ripple effect. Our team feels it, our clients see it, and it reminds us of the real reason we’re here—to serve, to love, and to make a difference.

So this Christmas season, let’s remember that the real gifts we give are rarely wrapped in paper and bows. They’re found in the small ways we extend kindness, share our resources, and pour into others.

When we approach business with a mindset of generosity, we’re not just building something profitable; we’re building something meaningful. And that, my friends, is where true joy lies.


Micah Foster headshot, Co-Owner of Dream Support for executive assistants

Micah Foster, Co-Owner

Micah Foster is a partner at Dream Support LLC who has been providing remote executive assistants to busy leaders who need administrative and organizational help for over five years.

He has a passion for creating and maintaining positive and productive work environments and empowering people to reach their full potential.