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Momentum is a powerful force in business and life. It’s what propels us forward, keeps us energized, and helps us achieve our goals.

But how do you create and sustain momentum?

Here are three principles that can help you gain and maintain momentum in your business or organization: New, Improved, and Improving. Let’s break ‘em down.

1. New: Embrace Innovation and Fresh Ideas

One of the most effective ways to generate momentum is by introducing something new. Whether it’s a new product, service, initiative, or strategy, bringing fresh ideas to the table can reignite excitement and enthusiasm within your team and among your customers.

Why It Works:

New ideas capture attention and spark curiosity. They break the monotony and encourage people to engage and participate. By continuously seeking out innovative solutions and staying ahead of the curve, you can create a dynamic environment that fosters growth and momentum.

Action Steps:

  • Encourage creativity and brainstorming sessions within your team.
  • Stay updated on industry trends and emerging technologies.
  • Experiment with new approaches and be open to taking calculated risks.

2. Improved: Elevate What Already Works

Improvement is about taking what already works and making it better. It’s about refining processes, enhancing products, and optimizing strategies to deliver even greater value. By focusing on continuous improvement, you can build on your successes and create a solid foundation for sustained momentum.

Why It Works:

Improvement shows commitment to excellence and a desire to provide the best possible experience for your customers and team. It signals that you’re not complacent and are always striving to be better. This dedication to improvement can inspire confidence and loyalty, driving momentum forward.

Action Steps:

  • Regularly review and assess your current processes and offerings.
  • Seek feedback from customers and team members to identify areas for improvement.
  • Implement incremental changes and measure their impact over time.

3. Improving: Cultivate a Growth Mindset

The principle of improving is about fostering a culture of continuous learning and development. It’s about recognizing that growth is an ongoing journey and that there’s always room for improvement. By cultivating a growth mindset, you can create an environment where everyone is motivated to keep pushing forward and striving for excellence.

Why It Works:

A growth mindset encourages resilience, adaptability, and perseverance. It empowers individuals to embrace challenges, learn from failures, and keep moving forward. This mindset shift can create a ripple effect, driving momentum throughout your organization.

Action Steps:

  • Promote a culture of learning and development within your team.
  • Encourage employees to set personal and professional growth goals.
  • Provide resources and opportunities for continuous education and skill-building.

By embracing the principles of New, Improved, and Improving, you can create and sustain momentum in your business or organization. Introducing new ideas, refining existing processes, and fostering a growth mindset are powerful strategies that can propel you forward and help you achieve your mission.

So, take a moment to reflect on these principles and think about how you can apply them to your work. What new ideas can you introduce? What improvements can you make? How can you cultivate a culture of continuous growth? By focusing on these three principles, you’ll be well on your way to building unstoppable momentum.


Micah Foster headshot, Co-Owner of Dream Support for executive assistants

Micah Foster, Co-Owner

Micah Foster is a partner at Dream Support LLC who has been providing remote executive assistants to busy leaders who need administrative and organizational help for over five years.

He has a passion for creating and maintaining positive and productive work environments and empowering people to reach their full potential.